AMAZON BRAND GUIDELINES Typography—Amazon Ember Display Amazon Ember Display is slightly rounded to soften the letterforms and make messages more visually Amazon approachable. A to Z It comes in 5 weights: Light, Regular, Medium, Bold, & Heavy. Italic versions are not available at this time. Ember A to Z This typeface is intended for display copy, headlines & logos. Display A to Z We enable the triumph A to Z of the everyday hero. A to Z AMAZON BRAND GUIDELINES—LAST UPDATED 02/22/2017 12