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AMAZON BRAND GUIDELINES Primary Symbol—The Smile Smile Color Clear Space Social Media Icon – Smile Placement The Amazon corporate colors are Amazon Orange, Squid Horizontal clear space requires the half the height of the Smile Below are Smile size and placements within profi le pictures for social Ink and white, (see page 6 for details). Choose the color (X) on either side. Vertical space requires the height of the media. Please use the EPS fi les from the Brand Wiki and make sure to option with the highest contrast. dimple above and below. When the Smile is the only element optimize for the dimensions of the social media platform. Below are used, make sure it aligns just below the visual center point. examples of colors that can be used. X X X Size Incorrect Uses The Smile must be no smaller than 0.5 inches To maintain brand integrity, do not alter the Smile artwork wide for print, 50 pixels for 1x resolution screens proportion or color. Below are examples of incorrect uses. or 100 pixels for 2x resolution screens. 0.5” or 50px@1x or 100px@2x The “A” Smile is no longer allowed for use. DO NOT use unapproved colors. DO NOT outline the Smile. DO NOT remove DO NOT crop the Smile. elements of the Smile. At we... HerHerHere at Amaze at Amaze at Amazon won won we...e...e... DO NOT modify or recreate DO NOT use the DO NOT layer content the provided artwork. Smile in a sentence. on top or below. AMAZON BRAND GUIDELINES—LAST UPDATED 02/22/2017 9

Amazon Smile Brand Book - Page 9 Amazon Smile Brand Book Page 8 Page 10

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