AMAZON BRAND GUIDELINES Primary Logo—Background Usage Make sure there is enough contrast to visually separate the logo from the background. Keep the area surrounding the logo free of clutter. The Smile is disappearing into the background. The Smile and wordmark are clearly defined. The logo is clearly defined against the background. The Smile’s contrast is low against the background. The logo is clearly defined against the background. The logo is clearly defined against the background. AMAZON BRAND GUIDELINES—LAST UPDATED 02/22/2017 7