Elements Applied Out -of-Home Destination Imagery 2.09 Out-of-home advertising can also utilize destination imagery. Iconic structures or sculptures are isolated on the blue sky background to represent a destination. A good rule of thumb when choosing an From the Big Apple image is to determine if the building could actually be seen against a sky with clouds at to Beantown. a similar scale. UP TO 20 DAILY FLIGHTS TO BOSTON. #GoingForGreat The most hops across the pond. UP TO 16 DAILY FLIGHTS TO LONDON. Together with our partner British Airways. #GoingForGreat The most flights from Lady Liberty to Sir Ben. UP TO 16 DAILY FLIGHTS TO LONDON. #GoingForGreat Together with our partner British Airways. © American Airlines, 2015 Advertising Guidelines, v 3.0