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Visual Elements White Frame 1.22 In instances where the legal copy is longer than 3 lines or interferes with important aspects of the image, it is permissible to place the legal in a white frame under the image. When the legal is placed in white frame, the oneworld logo should remain on the image, separated from the legal copy. Framing the image is also allowed when using Joint Business lockups that interfere with the image. Legal should be flush right to line up with the oneworld logo. American Airlines, aa.com and Flight Symbol logo are marks of American Airlines Inc. oneworld is a mark of the oneworld American Airlines, aa.com and Flight Symbol logo are marks of American Airlines Inc. oneworld is a mark of Alliance. LLC 2013 American Airlines Inc. All rights reserved American Airlines, aa.com and Flight Symbol logo are marks of the oneworld Alliance. LLC 2013 American Airlines Inc. American Airlines Inc. oneworld is a mark of the oneworld Alliance. LLC 2013 American Airlines Inc. All rights reserved Joint Business Lockups on White Legal on White Do not squeeze the legal copy into the white frame. Even though that may be smaller, it creates visual clutter that will take away from the openness and lightness of the layout. The legal should have a minimum of two lines worth of clearance on all sides to allow the legal to breathe. © American Airlines, 2015 Advertising Guidelines, v 3.0

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