Visual Elements Joint Business Lockups 1.21 Airline advertising campaigns should only be signed off with the American Airlines logo in the upper right corner. X This signature identifies who is bringing the message to the customers. The JB lockup should be scaled to the American Airlines logo the same way as the oneworld logo. This means the oneworld logo in the JB lockup should be 6/7 (or 85.71%) smaller than the Flight Symbol in the American Logo. 85.71% of X © American Airlines, 2015 Advertising Guidelines, v 3.0