Visual Elements Rule of Thirds 1.07 The rule of thirds does not always apply to out-of-home layouts. The goal in this instance is to make the logo large enough in the space to be legible but not interfere with the content of the out-of-home messaging. Check out our new air candy, N.Y. Please use these out-of-home NEW PLANES EVERY WEEK. examples as a guide. #GoingForGreat Wi-Fi? Why, yes. WI-FI ON OVER 825 PLANES. #GoingForGreat © American Airlines, 2015 Advertising Guidelines, v 3.0