Visual Elements Logo Colorways 1.08 There are two versions of the Primary Logo American Airlines logo. The Primary and the Alternative Beak. Each set of logos has a positive and reverse option for light and dark backgrounds. The Primary set should always be the first option for use in a layout. However, in circumstances when the beak of the Flight Symbol does not have sufficient contrast to stand out from the background, the Alternate Beak version should be used. The Alternate Beak version of the logo has lighter, more solid coloring to stand out on more medium- Positive Reverse value colored backgrounds. Alternate Beak Positive Reverse © American Airlines, 2015 Advertising Guidelines, v 3.0