Visual Elements Plane 1.34 American is currently building the youngest, most modern fleet among major U.S. airlines, so plane imagery is vital to the brand story. All images of American planes should reinforce this narrative. All plane photography should demonstrate that American’s fleet is new, clean, fuel - efficient and technologically advanced. Focus on capturing different angles that are dynamic and give a different perspective from what the average person sees. Showcase details of the plane (example: a picture underneath the plane showing its wheels) or the size and scale of the plane. Please be mindful and take into consideration an image's context when concepting out - of - home layouts. © American Airlines, 2015 Advertising Guidelines, v 3.0