Content thumbnail American Airlines Brand Book
AI Content Chat (Beta) logo

Visual Elements Image White Space 1.38 When selecting images, it is ideal to use bright and open images that do not require heavy retouching. Obviously, many images may require some retouching to add white space where text and other elements may need to be placed. The first thing to note is that white space is not meant to be taken literally; backgrounds could actually be gray or black or another solid color. Secondly, it is important that the white space you create feels like it occurs naturally in the image. That is, it should seem as though it is an organic part of the image rather than something added afterward. Avoid harsh lines or obviously vignetted images. Original Do not create harsh vignette. © American Airlines, 2015 Advertising Guidelines, v 3.0

American Airlines Brand Book - Page 42 American Airlines Brand Book Page 41 Page 43