Visual Elements Imagery Violations 1.37 Imagery is one of the key elements we use to demonstrate the American brand identity. All imagery must consistently reinforce our brand narrative. Some common misuses of imagery are detailed at right. Do not use old or unapproved livery, logos Do not use cliché, trite or overly staged imagery. or airport imagery. Do not use unnatural, posed portraits. Do not use imagery that captures artificial moments. © American Airlines, 2015 Advertising Guidelines, v 3.0