Animal Planet Brand Book

2 0 08 International Off-Air Brand Guidelines

Logo

Logo on white Logo on black Logo

Logo / Her o C olou r T ra d emark sym bol m u st a lw ays b e p rese n t M ini m u m h e igh t 8m m C OLO UR - P M S 37 5 R - 14 5 G - 21 2 B - 0 C - 4 7 M - 0 Y - 10 0 K - 0

c o n te n t s t ool k i t ‘ A ’ lin e b ra nd d ev i c e Logo Logos on Black & White Hero Logo Logo Colours (on white) Logo Colours (on black) Colour V alues Exclusion Zones 1 Exclusion Zones 2 Colour Theory Font Specification 1 2 3 4 5 6 7 8 9 10 ‘ A ’ Line Strap Device ‘ A ’ Line Logo Rotation ‘ A ’ Line Strap Usage Print Examples 1 Print Examples 2 Print Examples 3 Print Examples 4 Print Examples 5 Print Examples 6 Print Examples 7 Print Examples 8 Contacts 1 1 12 13 14 15 16 17 18 19 20 21 22

Colour Logos In addition to black and white the 10 colours below are the ONLY colours to be used without prior consent. Please contact Lester Mordue to discuss any further colour requirements - [email protected]

Colour Logos In addition to black and white the 10 colours below are the ONLY colours to be used without prior consent. Please contact Lester Mordue to discuss any further colour requirements - [email protected]

Exclusion Zones NO type should be within these areas with the exception of website details [as shown] discoverytv.com discove r yt v.com discove r yt v.com Preferred Exclusion Zone e.g. Billboard, Press ad, etc. Exclusion Zone for applications involving limited space e.g. Web banners, Skyscrapers, etc.

What not to do discoverytv.com discoverytv.com discoverytv.com discoverytv.com no type here no type here no type here no type here

Colour sadness / purity / power / health / joy / healing / understanding / integrity / romance / longing / safety / danger / wisdom / peace / We have chosen our palette from the vast array of rich and wonderful colours within the animal kingdom. This wide pallete illustrates the diversity of the natural world. Each colour can be used to enhance the emotional connection that ANIMAL PLANET seeks to find with its audience.

‘A’ Line Strap Device 7 .6 strap is cut at 7.6

large logo is rotated at 7.6 7 .6 ‘A’ Line Logo Rotation

discoverytv.com ‘A’ Line Strap Usage

Print Examples

Font Arial Primary Font Arial Bold Font Arial Bold discoverytv.com “The quick brown fox jumps over the lazy dog.”

Print Examples

Print Examples

Print Examples

Print Examples

Print Examples

Print Examples

Print Examples

Contacts Lester Mordue, International Creative Director [email protected] Douglas Lerner, International Marketing Manager [email protected] Sarah Wilson, International Production Manager [email protected]