13 This “AV” is made up of two arrows that symbolize our mission to maximize opportunity and minimize injustice. We use this theme across our brand. And it locks up perfectly with our name. The primary wordmark stacks our name to further emphasize the upward and downward arrows in the icon. It’s set in Tiempos Headline, a contemporary serif that balances elegance and clarity. ICON WORDMARK
![Arnold Ventures Brand Book - Page 13](/cdn-cgi/image/width=600,quality=80,format=webp/https://cdn.relayto.com/images_originals/62ff595dbbd0e.jpeg)