Clarity is the feeling of being on top of things, of knowing exactly what you need to work on at any given time. Clutter and confusion are swept away, so you can see all the way to the horizon. Clarity is conveyed through blank white space, minimal design, and elegant typography. Energy is the feeling of making progress, of running toward that horizon and knowing you have the strength and endurance to make it. And it’s the celebration once you get there. Energy is conveyed through bursts of color and motion atop the clean, white canvas of clarity.