TEAM STRUCTURE & OUTSOURCING Medium- and large-sized companies tend to have bigger teams, often in the two- to five-employee range. B2B Organizations’ Content Marketing Team Size (Full-Time/Dedicated to Content Marketing) All Respondents Small Medium Large (1-99 Employees) (100-999 Employees) (1,000+ Employees) 11+ 4% .5% 1% 15% 6-10 6% 2% 8% 11% 2-5 33% 22% 45% 41% 1 26% 33% 23% 15% 0 (no one is full time, dedicated) 32% 43% 23% 17% Base: Content marketers. 12th Annual Content Marketing Survey: Content Marketing Institute/MarketingProfs, July 2021 16