THE RIGHT ORDER IN PRIORITIES 1. Domestic & General started out over 100 years ago, ensuring cattle and sheep rights. So not long after the Titanic went down there was a need all of a sudden to have protection and insurance on your livestock. (20:17-20:28) The employee is first. Wowing, inspiring the customer is next. Not taking the order from the customer. You've got to wow them. You've got to think beyond what they know. Barry LaBov