3. How to express our brands Seminis Our logo / Tagline Our tagline, “Grow better together” is an important part of the Seminis brand. Usage Our tagline can be translated for local language. No other taglines should be used with the Seminis logo. Tagline Our tagline should be included with the Seminis logo whenever possible. The only exceptions are as follows: // Do not use the tagline on any packaging. // If the tagline becomes illegible due to size. The minimum size the Seminis logo can appear with the tagline is 51mm (2 inches). 51 mm (2 inches) // If the tagline becomes illegible due to printing or application, e.g. embroidery or silkscreen on apparel or an item. // If the tagline becomes illegible due to mobile views on digital or social applications. // If the tagline is redundant. Care should be taken not to repeat the tagline by using it when the Seminis and De Ruiter logos appear on a single piece or in close proximity to each other. // If the tagline doesn’t translate appropriately in local markets. 36 Approved for External Use: Vegetables by Bayer Brand Guidelines // July 2021 37