3. How to express our brands Seminis Logo & Tagline Our logo is made up of the Bayer Cross, Seminis logo type, icon and tagline. To maintain a strong brand identity in the marketplace, it is important that any use of this logo is in accordance with the standards set forth in these guidelines at all times 4-color logo 1-color logo Logo colors Our full-color logo is made up of Bayer brand colors. It When a communications piece is restricted to a single is the preferred option for digital and print applications or 2-color format, the 1-color logo should be used in Logo type when 4-color processing is allowed and can be used Bayer Dark Blue or Bayer Dark Green or black. on white or light backgrounds. PANTONE: 553C Bayer RGB: 0/68/34 Dark Green HEX: 004422 CMYK: 82/30/65/76 Leaf icon Bayer Bright Green Bayer Bayer 45% white tint Bright Green Green PANTONE: 2299C PANTONE: 2299C PANTONE: 376C White logo Leaf Icon RGB: 137/211/41 RGB: 137/211/41 RGB: 102/181/18 Our logo can be used in white on top of a dark, solid or The Seminis leaf icon is a unique mark made up of 3 HEX: 89D329 HEX: 89D329 HEX: 66B512 CMYK: 40/0/100/0 CMYK: 40/0/100/0 CMYK: 57/0/100/0 photographic background, if there is a strong contrast overlapping shapes. The leaf represents the open growing between the logo and background colors. environment. The icon may be used as a design element in Seminis communications. Bayer Bayer Mid Green Dark Green PANTONE: 7742C PANTONE: 553C RGB: 43/102/54 RGB: 0/68/34 HEX: 2B6636 HEX: 004422 34 CMYK: 71/5/92/45 CMYK: 82/30/65/76 Approved for External Use: Vegetables by Bayer Brand Guidelines // July 2021 35