3. How to express our brands Seminis With a bold new identity, our Seminis brand is now more Evolution of the closely linked with the purpose of Bayer. We maintain the Seminis name and legacy leaf icon to provide familiarity Seminis logo and trust with current partners and stakeholders. We yield freshness and vibrancy with a new color palette and typeface that also serve to tie the brand closer to Bayer. Before After 32 Approved for External Use: Vegetables by Bayer Brand Guidelines // July 2021 33