Berkshire Hathaway HomeServices Basic Branding Guidelines 35 I N t E r NE t t he World Wide Web provides an exciting vehicle for businesses to communicate and interact with existing and potential customers. As Internet commerce grows, maintaining an effective brand image on the W eb has become an enormous logistical and technical challenge. Accordingly, it is essential that affiliates apply these graphic standards whenever using the Berkshire Hathaway HomeServices name, Quality Seal and Logomark on the Internet. BHHS urges all affiliates to immediately review their existing websites to assure compliance with these standards. Websites have the ability to reach more consumers than any other means of advertising and marketing. As such, the Internet is not an exception to these Identity Standards; in many ways, the Internet is the medium where the standards mean the most. Misuse of the BHHS brand on the Web can be the quickest way to tarnish the Brand’s image and strength. Proper use of the BHHS brand on the Web will enhance each affiliate’s business, as well as the value of the Brand as a whole. As part of our ongoing efforts to protect the strength of our brand, BHHS will be monitoring affiliate websites and will contact affiliates who require assistance in modifying their sites to comply with these standards. In addition, BHHS may issue revised sections to the Operations Manual and/or Identity Standards that set forth standards regarding the only permitted uses of BHHS Logomarks as domain names and other uses of these licensed marks on the Internet.