S SERVICE HOME Y A Introduction W THA SHIRE HAWhen it comes to our brand identity, each of its elements were carefully designed to bring it to life, create BERK effective communication, and convey and support the Berkshire Hathaway HomeServices brand and messaging. Consistency of visual impression builds and strengthens our brand — creating communication that is clear, memorable and distinct, and directly translates to building both mind and market share. That’s why it’s essential to always use the original visual identity assets, and to follow the application rules outlined in this guideline. 4 N 2023 A S J BRAND GUIDELINE