S SERVICE HOME Y A Table of Contents W THA SHIRE HA 7.0 TYPOGRAPHY & COLOR PALETTES 66 Business Cards: Vertical - Team .......................94 24” x 18” Open House Signs ............................. 126 BERK Typography: Fonts ...............................................67 Business Cards: Vertical - Backs ......................97 24” x 12” Open House Signs ..............................127 Typography: Pairing Examples ..........................68 Letterhead: US Letter ..........................................99 18” x 14” Open House Signs ...............................128 Typography: Fall-Back Font................................69 Letterhead: A4 .................................................... 100 24” x 24” Open House Signs ............................ 129 Color Palettes: Traditional Theme ....................70 Envelope: #10...................................................... 101 Sign Riders ......................................................... 130 Color Palettes: Modern Theme ......................... 72 Notecard: A2 ....................................................... 102 3 Color Palettes: Vibrant Theme .......................... 74 Notecard Envelope: A2 ..................................... 103 11.0 COMMERCIAL 133 Color Palettes: Calm Theme ..............................76 Notecard: A6 ....................................................... 104 Logo with Commercial Division Tagline .........134 Notecard Envelope: C6 ..................................... 105 Business Card - Fronts .....................................135 8.0 STATIONERY GUIDELINES 78 Business Card - Backs ..................................... 136 Business Cards: Overview .................................79 9.0 RESIDENTIAL YARD SIGNAGE 106 US Letter ..............................................................137 Business Cards: Personal and Team General Rules .....................................................107 A4 Letterhead .....................................................138 Logos and Slogans ..............................................80 Dome Yard Sign ................................................. 108 #10 Envelope ......................................................139 Business Cards: Horizontal - Fronts .................81 Yard Arm Dome Sign .......................................... 113 A2 Notecard ....................................................... 140 Business Cards: Horizontal with Full Photo ....84 Rectangular Yard Sign ....................................... 118 A2 Notecard Envelope ...................................... 141 N 2023 Business Cards: Horizontal - Team ..................85 Team Yard Sign ...................................................123 A6 Notecard ........................................................142 A S J Business Cards: Horizontal - Backs .................88 C6 Notecard Envelope ......................................143 Business Cards: Vertical - Fronts .....................90 10.0 SPECIAL APPLICATION SIGNAGE 124 Rectangular Sign .............................................. 144 Business Cards: Vertical with Full Photo .........93 General Rules .....................................................125 BRAND GUIDELINE