S SERVICE HOME Y A Table of Contents W THA SHIRE HA Introduction ............................................................ 4 4.0 INTERNET AND SOCIAL MEDIA 25 Company Logo: Clear Space .............................48 BERK Introduction ..........................................................26 Company Logo: Misuse ......................................49 1.0 BRAND FOUNDATIONS 5 Common Errors .................................................... 27 Quality Seal: Usage .............................................50 Brand Identity Compliance ..................................6 Design Concepts .................................................29 Quality Seal: Colorways ......................................51 Use of “Berkshire Hathaway HomeServices” ...8 Domain Names .....................................................30 Quality Seal: Clear Space & Minimum Size .....52 The Brand Background .........................................9 Miscellaneous ...................................................... 33 Quality Seal: Placement & Alignment ..............53 2 Vision & Mission ....................................................10 Web Linking ..........................................................34 Quality Seal: Watermark and ................................. Social Media .........................................................36 Motion Design Effects ........................................54 2.0 REFERENCING MR. BUFFETT 11 Quality Seal: Misuse ............................................55 Overview.................................................................12 Hashtags ...............................................................38 Audio/Video ..........................................................39 Forever Brand: Forever Usage ........................... 57 Approved Quotations ..........................................13 SM Forever Brand: Real Estate’s FOREVER Brand ..58 3.0 MARKETING AND ADVERTISING 16 5.0 LOGOS 40 Forever Brand: Your Forever Agent® ................59 Disclaimers: Within the United States .............17 Global Logo: The Foundation .............................41 Global Logo: Clear Space and Minimum Size .42 6.0 LOGOS (CANADA ONLY) 60 Disclaimers: Outside of the United States ......19 Global Logo ............................................................61 Translations ..........................................................20 Global Logo: Usage .............................................43 N 2023 Company Logo: Usage .......................................44 Primary Company Logo ......................................62 A Good to know® ......................................................21 S J Primary Company Logo ......................................45 Secondary Company Logo ................................63 Photography Usage ............................................23 Tertiary Company Logo ......................................64 Photography Misuse ...........................................24 Secondary Company Logo ................................46 Tertiary Company Logo ...................................... 47 Disclaimers ...........................................................65 BRAND GUIDELINE