S SERVICE HOME Y A Brand Foundations Brand Identity Compliance W THA SHIRE HA The protection of the brand and its consistent use in accordance with established standards In order for Berkshire Hathaway HomeServices to maintain these standards, from BERK is critical to maintaining the value of our time to time every franchisee will be required to submit the following items for network and the brand. As such, we appreciate review: your cooperation toward these efforts. • Sample of the business card format endorsed by your company. • Three samples of marketing materials, which could include your company- approved brochure, radio or TV ads, flyers, listing presentation or magazine ads. • A list of all company, office and sales professional URLs. 6 • A photo of the yard sign endorsed by your company. • A photo of building signage in front of your office. Once we receive the materials outlined above, all submissions, including the websites, will be reviewed for compliance relative to the established Brand Guidelines (see Operations Manual or REsource Center) and Fair Housing requirements. You will be contacted if there are any items that need to be modified or converted. N 2023 A S J BRAND GUIDELINE