S SERVICE HOME Y A Brand Foundations Brand Identity Compliance (cont.) W THA SHIRE HA We understand that in many cases non-compliant materials are a result of BERK misunderstanding of the Brand Guidelines. We trust that once we notify you of an outstanding issue, you will take care of it within a reasonable requested time frame. Since adherence to the Brand Guidelines is such an important issue for our network, in those cases where efforts to resolve compliance problems are not evident, we will take stronger measures. When a franchisee does not comply with our requests for materials or will not work with us to address a compliance issue, we will be forced to take the following steps until the 7 situation is resolved: • Franchisee will be considered “not-in-good-standing.” • Immediate de-linking from Berkshire Hathaway HomeServices website. • Suspension of eligibility to receive third-party referrals directed by Berkshire Hathaway HomeServices. • Loss of company and/or sales professional awards. • Terminate for cause. N 2023 A S J BRAND GUIDELINE