S SERVICEInternet and HOME Y A Social Media Introduction W THA SHIRE HA It is essential to apply these graphic standards whenever using the Berkshire Hathaway BERK HomeServices name and logo on the internet. Berkshire Hathaway HomeServices urges all to immediately review their existing websites to assure compliance with these standards. Websites have the ability to reach more consumers than any other means of advertising and marketing. As such, the internet is not an exception to these Brand Guidelines; in many ways, it is the medium where the standards mean the most. Misuse of the brand can be the quickest way to tarnish the brand’s image and strength. Proper use of the brand will enhance each franchisee’s business, as well as the value of the brand as a whole. 26 As part of our ongoing efforts to protect the strength of the brand, Berkshire Hathaway HomeServices will be monitoring network websites and will contact those who require assistance in modifying their sites to comply with these standards. In addition, Berkshire Hathaway HomeServices may issue revised sections to the Operations Manual and/or Brand Guidelines that set forth standards regarding the only permitted uses of Berkshire Hathaway HomeServices logos as domain names and other uses of these licensed marks on the internet. N 2023 A S J BRAND GUIDELINE