S SERVICEInternet and HOME Y A Social Media Common Errors W THA SHIRE HA The following are common errors we find on franchisee and sales professional websites. BERK Please note that these errors are often found in printed advertisements, so you may want to review your overall marketing and advertising components. 1. Compliant company logos must always be used. The most common errors with company logos include: • Using the global logo. The company logo (includes your company name) must always be used. 27 • Incorrect format. • Font, size, and/or color are changed. • Not having at least X-Height (height of the “H” in Hathaway) of clear space around the company logo. Using as wallpaper, which is not permitted. Compliant company logos can be found on the REsource Center. Your company logo must appear at a minimum on the home page of your website. 2. Using “Berkshire” or “HomeServices” in a generic reference. References such as “Berkshire offices,” “Berkshire sales professional” or “Why Choose HomeServices?” becomes unclear as to whether you mean your company or one of the corporate entities. N 2023 For that reason, use of the word Berkshire or HomeServices alone is prohibited. Be A specific (Berkshire Hathaway HomeServices ABC Realty sales professional….”). After S J referencing the company name in its entirety once in text, subsequent references may be shortened to your company name (i.e., Allison & Doyle Real Estate). BRAND GUIDELINE