S SERVICEReferencing HOME Y A Mr. Buffett Approved Quotations W THA SHIRE HA “A home is one of the most important assets that most people will ever buy. Homes are BERK also where memories are made and you want to work with someone you can trust.” “Berkshire Hathaway wants to be in businesses that are enduring. Real estate brokerages will be around 100 years from now and HomeServices of America will be around 100 years from now. We love that HomeServices is part of Berkshire Hathaway and we would love to see it grow a lot.” “I think you want to join a company that’s going to be around forever. Berkshire Hathaway 13 is built to be forever, it’s true of all our businesses that we own. You want to be part of an organization that’s not looking to sell out next week or next month or next year or where the place will crumble when the founders leave. In terms of permanence, we can’t be beat. Not only can we not be topped by anyone, we can’t be matched by anyone.” “HomeServices has proven itself big time. When others were contracting, HomeServices added a number of brokerage operations, there were certain markets that shrunk temporarily, but there was no financial pressure to do it. We were playing offense when the others were struggling to play defense.” “HomeServices will be around tomorrow, next week, next month, and a century from now. If you’re making an investment in what could be the most important asset you’ll ever have, you should want to know that if you have any questions about anything, that N 2023 you don’t find a sign on the door that says “out of business.” That will never happen with A HomeServices.” S J “We think the Berkshire Hathaway name will be good for HomeServices and HomeServices for Berkshire. When people are making the decision of the magnitude of buying a house, it’s the biggest decision a great many families will ever make. They want to know who they’re working with and we think that the Berkshire Hathaway name will be reassuring to many of those people.” BRAND GUIDELINE