S SERVICE Internet and HOME Y A Social Media Domain Names (cont.) W THA SHIRE HA Noncompliant Domain Examples: BERK Berkshire Hathaway HomeServices John Smith Realty berkhsjsmith.com berkhathservicesjsmithrealty.com berkshirehsjohnsmith.com berkshirehathawayhsjsr.com Note: The use of Good to know.® in domain names is prohibited. 31 All domains must be approved by the Global Branding Department, [email protected]. Who Will Register and Own Franchisees’ Domain Name Registrations? Franchisees are only allowed to use the Berkshire Hathaway HomeServices name and mark as licensees of BHHS. Accordingly, BHHS will own domain names used by franchisees which contain Berkshire Hathaway HomeServices or BHHS (or any abbreviation of BHHS if an abbreviation is authorized). Upon selection and approval of a domain name that meets the required standards, BHHS will register the domain name. The franchisee will be responsible for paying any costs associated with the registration and maintenance of the domain name. If you have already registered any domain name(s) which contain Berkshire Hathaway HomeServices or BHHS or any derivation of these names, you will be required to N 2023 transfer ownership of such domain names to BHHS. A S J BRAND GUIDELINE