S SERVICEInternet and HOME Y A Social Media Domain Names (cont.) W THA SHIRE HA What Domain Name Do I Use if My Company Domain Name is Shared BERK by Other Franchisees? In general, the “first come, first served” rule will be applied. The company to first request registration of a domain will automatically be granted permission to use that domain name if deemed compliant. The remaining companies will be required to develop abbreviations of the name in order to come up with different domain names, e.g., (1) bhhssmithrealty.com; (2) bhhsjsrealty.com; 32 or (3) bhhsjsmithrealty.com. In all cases where something other than the full company name is used and that domain name contains Berkshire Hathaway HomeServices or BHHS, the domain name must be approved in advance by the Global Branding Department, [email protected]. What Domain Name Can Be Used by Individual Sales Professionals? Individual sales professionals are prohibited from using or registering domain names, social media handles, or email addresses containing BHHS, Berkshire Hathaway HomeServices or any other form of the BHHS name. Sales professionals may be given a separate page on a franchisee web page from N 2023 franchise business and they may place the domain name for their page on business cards A or other marketing materials, for example, bhhsjohnsmithrealty.com/john-anderson. S J Sales professionals who currently own domain names that contain Berkshire Hathaway HomeServices or BHHS must immediately abandon those domain names. Those domains must be transferred to Berkshire Hathaway HomeServices. Contact Global Branding Department for further instruction. BRAND GUIDELINE