Bestselling Authors on the Experience-focused Leaders Podcast
Discover insights from renowned authors to enhance your leadership skills and practices.
Bestselling Authors on the Experience-focused Leaders podcast Absorb their wisdom and apply it to your leadership practices.
Mike Maples, Jr Founding Partner of FLOODGATE Mike Maples Jr. is a co-founding Partner at Floodgate. He has been on the Forbes Midas List eight times in the last decade. Before becoming a full-time investor, Mike was a founder with an exit. Some of his investments include Twitter, Twitch.tv, Okta, Chegg, and Demandforce. Mike also co-authored the book
Pattern Breakers: Why Some Start-Ups Change the Future Based on extensive research and real-world examples, this book upends accepted wisdom about how to achieve success when launching a startup or creating a new product. The breakthrough concepts of Pattern Breakers come from the observations of Mike Maples Jr., a seasoned venture capitalist, who noticed something strange. Start-ups like Twitter, Twitch, and Lyft had achieved extraordinary success despite their disregard for
Peter Fader Wharton Marketing Analytics Professor Peter Fader is the Wharton School marketing professor, a serial entrepreneur with an exit to the likes of Nike, and the inventor of the Customer Lifetime Value calculation as we know it. Much of his research highlights the consistent (but often surprising) behavioral patterns that exist across the seemingly different industries. These insights are reflected in his book,
Customer Centricity: Focus on the Right Customers for Strategic Advantage (Wharton Executive Essentials) A powerful call to action, Customer Centricity upends some of our most fundamental beliefs about customer service, customer relationship management, and customer lifetime value. Despite what the old adage says, the customer is not always right. Even companies that can seemingly do no wrong—like the coffeehouse giant Starbucks—have only recently started to figure this out.
Dean Stoecker Executive Chairman at Alteryx Dean Stoecker is an influential entrepreneur and co- founder of Alteryx, where he serves as Executive Chairman. Under his leadership, Alteryx revolutionized data analytics, making it accessible and actionable for businesses across industries. He is also the author of The Masterpiece, a guide for entrepreneurs drawing from his journey and insights. See our interview with Dean Stoecker
MASTERPIECE: The Emotional Journey to Creating Anything Great...Anything Building any masterpiece is as difficult as it is rewarding. People give up. They lose confidence. They can’t get through the tough parts. But, as Dean’s own story shows, most failures are not failures of vision or talent, but of belief and will. In fact, they’re not even failures at all. If you can learn to navigate the often overwhelming obstacles and dark moments, your efforts will be rewarded. Based on Stoecker’s years of hard-earned wisdom, Masterpiece is much more than a window onto the founding of a tech giant. It offers universal and timeless lessons for any journey you might be on.
Scott Brinker Godfather of MarTech Scott Brinker is the VP of Platform Ecosystem at HubSpot and one of the biggest influencers in the MarTech Community. Also, the creator and editor of the Chief MarTech blog. He is also the founding Program Chair of the MarTech Conference and author of the book
Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedback, and manage an increasingly complex set of customer experience touchpoints.
Mark Organ Founding CEO, Eloqua & Influitive Mark Organ, the CEO coach at Categorynauts, Founder & CEO at Influitive. He has raised close to $50m in VC funding from some of the best in the business, including the likes of Lightspeed, First Round Capital, and Gainsight. Prior to Influitive, Mark was the founding CEO of Eloqua that invented what is now known as the Marketing Automation space which spawned competitors like HubSpot, Marketo and Pardot. Eloqua was eventually bought by Oracle for a reported $810m. See our interview with Mark Organ
The Messenger is The Message: How to Mobilize Customers and Unleash the Power of Advocate Marketing Consider your last big purchase: What influenced your decision? A paid advertisement? A polished press release? A celebrity Twitter endorsement? A marketing email? A product webpage? Probably not. More than likely, you listened to someone you know and trust. An authentic voice with relevant experience is the most convincing proponent when we're considering a new product or company. That is the power of an advocate.
Dr. Timothy Chou 3x Oracle President, Director of Teradata Dr. Timothy Chou consults for Fortune 500 companies and serves on the public company board of Teradata. He was one of only three people to ever hold the title of President at Oracle. While at Oracle, he authored his first landmark book
The End of Software: Transforming Your Business for the On Demand Future Do you know what is the real cost of your software? Before you reach for a calculator, be forewarned that it's a trick question. Even technology industry analysts and seasoned IT executives have difficulty putting a hard figure on the Total Cost of Ownership (TCO) of today's enterprise application solutions. What makes the equation so tricky is the sheer number of variables that must be factored in, many of which cannot be lined up in a neat column and reconciled, such as issues of security, availability, performance, problem resolution and change management.
Oren Klaff Bestselling Author Oren Klaff is one of the world's leading experts on sales, raising capital and negotiation. His first book, Pitch Anything, is required reading throughout Silicon Valley, Wall Street and the Fortune 500, with more than 1,000,000 copies in print worldwide. He has written for Harvard Business Review, McGraw-Hill Professional, Inc. Magazine, Advertising Age, Entrepreneur and dozens of leading periodicals. He has advised over 150 clients on how to engage with customers and investors totaling over $10 billion in transactions. See our interview with Oren Klaff
Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a-kind method to raise more than $400 million-- and now, for the first time, he describes his formula to help you deliver a winning pitch in any business situation. Flip the Script: Getting People to Think Your Idea Is Their Idea These days, it's just not enough to make a great pitch. Over decades of being marketed, pitched, sold (and lied) to, we've grown resistant to sales persuasion. The moment we feel pressured to buy, we pull away. And if we're told what to think, our defences go up.
Mary Poppen President & COO, HRIZONS Mary Poppen is President and Chief Customer Officer of HRIZONS Employee Experience and Professor of Practice at Michigan State University, teaching in the Customer Experience Management (CXM) Master’s Degree program. She is also a CS Angel investor. Mary has experience building world-class teams and processes for early startups including SuccessFactors, Glint and Involve.ai, as well as large organizations including SAP and LinkedIn. She is also the author of a book entitled
Goodbye, Churn. Hello, Growth!: Harness the Power of Customer Intelligence: Your guide to creating a customer-centric company through data Customer-centricity has always been key to the businesses that we’ve run. Our vision is to create a world where every company has access to the most accurate Customer Intelligence. Why? So employees and leaders can transform their companies into customer- centric organizations and have the tools to retain, grow, and delight their customers.
Dmitri Alperovitch Co-Founder & CTO, CrowdStrike Dmitri Alperovitch is the Co-Founder & CTO of CrowdStrike (NASDAQ: CRWD, Market Cap: $85bn), Chairman at Silverado Policy Accelerator, National Bestselling Author (World on the Brink) and Host of the Geopolitics Decanted podcast. In late 2021, he was one of the first geopolitical analysts to have publicly predicted that Russia would invade Ukraine later that winter. See our interview with Dmitri Alperovitch
World on the Brink: How America Can Beat China in the Race for the Twenty-First Century The leading national security expert who predicted Putin’s intention to invade Ukraine argues that China’s Xi Jinping is preparing to conquer Taiwan in the coming years—with dire stakes for America and the world if he is not deterred. We are fully in the midst of Cold War II, this time with China. Taiwan is a new West Berlin, a perilous strategic flashpoint where localized events could trigger a devastating war between nuclear powers.
Wes Bush CEO & Founder of ProductLed Wes Bush coaches CEOs to scale from 6 to 8 figures in product-led revenue. He is an entrepreneur, author, and product-led growth coach. Over 500,000 people have read his
Product-Led Growth: How to Build a Product That Sells Itself Discover how to turn your product into a growth engine, widen your funnel, lower your acquisition costs and dominate your market in this comprehensive book.
Clare Price President and CEO, Octain Growth Systems Clare Price is the president and CEO of Octain Growth Systems and the author of the book
Smart Marketing Execution: How To Accelerate Profitability, Performance, And Productivity How do you turn a $1 million company into a $10 million one? Or into a $100 million or even a $1 billion company? The answer: Smart execution. Smart execution enables a corporation to achieve its vision, plans, and goals. Smart Execution is the secret sauce of Octain Growth System, a marketing operating system that reduces costs and improves business performance, while laying a foundation for sustainable business operations. This book is your road map to implementing the Octain Growth System, so you can achieve clarity, confidence and control of all your marketing functions.
Andy Cunningham Founder & President, Cunningham Collective Andy Cunningham is the founder and president of Cunningham Collective and the author of the bestseller
Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition From the marketing strategist who helped Steve Jobs launch the original Apple Macintosh comes a groundbreaking guide to positioning any company for industry dominance. Andy Cunningham has been at the forefront of tech and innovation since day one, and she's been helping companies create new product categories ever since. Now she reveals the winning framework she uses to transform markets and industries.
Mark Osborne VP Growth & Strategy, Kantar Mark Osborne is the bestselling author on B2B Marketing and Sales for Early Stage SaaS, Tech, and B2B Services of Modern Revenue Strategies. He has worked with CEOs and Sales Leaders at SaaS, Tech, and B2B Services firms for the last 20 years. See our interview with Mark Osborne
Are Your Leads Killing Your Business?: Post-Covid framework proven to attract, accelerate & activate the right clients to double your pipeline & revenues in 90 days for SaaS, Tech & B2B Services firms Covid-19 lockdowns accelerated major changes in the B2B buying world, fast- forwarding more than 10 years in less than 10 months. Businesses that have not adapted are being left behind.
Sabine VanderLinden Founder & CEO, Alchemy Crew Sabine VanderLinden, AKA "InsurTech Queen" has one of the most popular business podcasts in the UK. She is the CEO of Alchemy Crew. With 25 years in insurance innovation, she was recently the CEO & a co-founder of Startupbootcamp InsurTech & Hartford’s InsurTech Hub Accelerators where she worked with over 30 corporate insurers and accelerated over 100 startup ventures. See our interview with Sabine VanderLinden
The InsurTech Book: The Insurance Technology Handbook for Investors, Entrepreneurs and FinTech Visionaries From slow beginnings in 2014, InsurTech has captured US$7billion in investment since 2010 -- a 10% annual compound growth rate is predicted until at least 2020. Three in four insurance companies believe some part of their business is at risk of disruption and understanding the trends, drivers and emerging technologies behind Insurance's Digital Revolution is a business- critical priority for all growth-minded firms.
Michael F. Schein President of MicroFrame Media Michael F. Schein is the founder and CEO of MicroFame Media, a renowned marketing and strategy agency. His expertise extends into the psychology of successful marketing, showcased in his book "The Hype Handbook". In this book, Schein explores the tactics used by influential historical figures and applies them to modern-day marketing and branding strategies. See our interview with Michael F. Schein
The Hype Handbook: 12 Indispensable Success Secrets from the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers Influencers have always deployed the power of hype to get what they want. But never in history have people been so susceptible to propaganda and persuasion as they are now. Hype truly runs our world.
Alan Lazaros Founder, CEO, Co-Host, Next Level University Alan Lazaros is the CEO and host of Next Level University! Alan has done 1,500 podcast episodes and ranks among the top podcasters in self- development. Alan's expertise lies beyond the mic. He's a peak performance business coach. He uses his background in engineering to engineer great human outcomes, and he's got an audience across 160 countries! See our interview with Alan Lazaros
Next Level Dreamliner Are you ready to elevate your daily routine and achieve your goals like never before? Introducing the Next Level Dreamliner – your all-in-one daily journal designed for dreamers and doers alike! Embrace a life of intention and productivity. The Next Level Dreamliner is perfect for anyone looking to streamline their day, enhance self-awareness, and create lasting change.
Ben Guttmann Co-Founder, Digital Natives Group Ben Guttmann is an entrepreneur, educator, and advisor who has been trusted to help tell the story of global brands including the NFL, I Love NY, and Comcast NBCUniversal. For ten years before its acquisition, he ran Digital Natives Group, an award- winning marketing agency that partnered with brands including The Nature Conservancy, Grand Central Terminal, and SwissRe, as well as luminaries including Nobel laureates, Fortune 500 CEOs, and #1 bestselling authors. See our interview with Ben Guttmann
Simply Put: Why Clear Messages Win―and How to Design Them How do you break through the noise? Why do some messages work when others don't? Why do some ideas break through, why do some slogans stick in your brain, and why do some leaders inspire change - when others don't? The answer is simple. Literally.
Glenn Poulos EVP & GM, NWS North America Glenn Poulos is the Vice President and General Manager of NWS, a leading product and service distributor for the mobile broadband and wireless markets. He is also the author of the
Simply Put: Why Clear Messages Win―and How to Design Them Are you in sales and want to win more customers, make more money, and build a solid reputation that skyrockets your career? Success in selling doesn't always depend on doing everything right. Closing a deal often relies on remembering what not to do-like don't hate on your competition and never fax the facts.
Lloyed Lobo Co-Founder, Fintech Platform Boast.AI Lloyed Lobo is the co-founder of fintech platform Boast.Al, he leveraged the Community-Led Growth model to bootstrap the company to $10 million in annual recurring revenue while also co-founding Traction, a community empowering more than 100k innovators through connections, content, and capital. Lloyed is the author of the Wall Street Journal bestselling book, which covers tactical advice from community-led businesses such as Apple, Harley Davidson, Nike, Crossfit, HubSpot, and many more. See our interview with Lloyed Lobo
From Grassroots to Greatness: 13 Rules to Build Iconic Brands with Community Led Growth In a world where traditional marketing is losing its edge and products are struggling to stand out, a thriving community is your biggest asset. Recognizing that true success lies not in products or technologies, but in the power of people, author Lloyed Lobo explores the intricate art of harnessing the community's strength as your ultimate acquisition channel, brand differentiator, feedback source, retention lever, and catalyst for transformative change.
Victoria Pelletier C-Suite Transformational Leader, Founder & CEO Victoria Pelletier is a C-Suite Transformational Leader, speaker, and author. By the time Victoria was 24 years old, she was a COO of a multinational corporation. Now with 20+ years in corporate leadership, Victoria has held senior roles in companies such as Accenture, IBM, and American Express. Victoria was named one of the 50 most influential business leaders in technology by Insight Success. See our interview with Victoria Pelletier
Influence Unleashed: Forging a Lasting Legacy Through Personal Branding Do you want to have real impact in your career? Do you want to make a lasting impression on your colleagues and clients? In today's fast-paced corporate world, it's not enough to be competent. You need to stand out. Influence Unleashed: Forging a Lasting Legacy Through Personal Branding is your road map to becoming an influential, admired, and respected figure in your field. Crafted for all levels of leaders, this book demonstrates how to make a lasting impact in your career, organization, and industry.
Mitchell Levy 2x TEDx, Certified Clarity Specialist Mitchell Levy is the Global Credibility Expert at Credibility Nation. He is a TED speaker and an international bestselling author of over 60 books. Mitchell created dozens of businesses in the Valley, including 4 publishing companies that have published over 850 books. Mitchell has also provided strategic consulting to hundreds of companies and has been the Chairman of a NASDAQ-listed company. He is one of the top hundred coaches in Marshall Goldsmith’s organization. See our interview with Mitchell Levy
Mitchell Levy on Creating Thought Leaders: Helping Experts Inside Corporations Amplify Their Thought Leadership (2nd Edition) With the changing environment that the Internet and social media is bringing about, it's not as much about the global organization, but the individual experts turned thought leaders in the organizations whose names you associate with expertise in their respective niches.
Barry LaBov Owner President & CEO, LaBov & Beyond Barry LaBov is the President and CEO of LaBov Marketing Communications and Training. He is a former rock musician as well as a globally recognized and respected author, speaker, brand strategist and channel engagement specialist. Barry is a two-time Ernst & Young Entrepreneur of the Year recipient and an inductee into the Entrepreneur of the Year Hall of Fame. See our interview with Barry LaBov
The Power of Differentiation Two facts to consider. There are over 500,000 brands in 2,000 categories worldwide. And nearly fifty million Americans left their jobs in 2021 alone. Realizing all this underscores how challenging, critical, and rare a brand is to be valued and loved by not only its customers but its employees as well. According to Barry LaBov, it comes down to just one word: differentiation.
Roger Dooley Author & International Keynote Speaker Roger has written several influential books, including "Friction" named in Best 3 Management Books and Best Business Books by Strategy+Business, and "Brainfluence". He also runs "Neuromarketing", the leading blog on the intersection of neuroscience, behavior, and marketing, and contributes to "Brainy Marketing" — the CMO Network on Forbes. See our interview with Roger Dooley
Friction: The Untapped Force That Can Be Your Most Powerful Advantage Red tape and over-complicated licenses have contributed to China's GDP exceeding India's by $82 trillion over the span of just three decades. If you're a business leader, these statistics should give you nightmares. According to science-based marketing and business expert Roger Dooley, they illustrate the real and growing threat of "friction", which he defines as the unnecessary expenditure of time, effort, or money in performing a task.
Park Howell EMMY Award-Winning Business Storytelling Coach Park Howell is known as The World’s Most Industrious Storyteller, helping leaders of purpose- driven brands grow by as much as 600 percent. His 35 years in brand creation include 20 years running his own ad agency, Park&Co. Park is an EMMY award-winning business storytelling coach, founder of the Business of Story, and author of
Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand Brand Bewitchery is for leaders of purpose- driven brands who seek a proven system to clarify their brand story, amplify their impact and simplify their life. The book guides readers through the Story Cycle System™ to craft their overarching brand narrative, a process that has grown business by as much as 600 percent.
Tim Ash Bestselling Author & Keynote Speaker Tim Ash is a highly-rated keynote speaker and presenter at over 200 events across four continents. Forbes has mentioned him as a Top-10 Online Marketing Expert, and Entrepreneur Magazine has named him an Online Marketing Influencer To Watch. Companies like Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, Humana, Siemens, and Cisco have benefited from his deep understanding and innovative perspective. See our interview with Tim Ash
Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions (2nd Edition) Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. A fully updated guide to making your landing pages profitable Unleash Your Primal Brain: Demystifying how we think and why we act Once you understand brain evolution, many of our behaviors will become more predictable. To a scary degree, we are reactive animals ruled by passions, and not the rational geniuses with free will that we like to imagine.
JD Schramm Communication Educator & Author JD Schramm has over 20 years of experience teaching graduate-level courses on communications at Stanford, USC, Columbia, and NYU. He's written the book
Communicate with Mastery: Speak With Conviction and Write for Impact Communicating with Mastery provides readers with a rich treasure trove of frameworks and tools for leadership communication as developed and taught over the past decade at Stanford's Graduate School of Business. Designed for the business leader on the go, it provides you quick access to helpful approaches to vexing communication problems leaders face today in speaking and writing to various audiences.
Pamela Wilson CMO of Dental Claim Support Pamela Wilson is a leading voice in marketing and the author of two must-read books:
Master Content Strategy: How to Maximize Your Reach and Boost Your Bottom Line Every Time You Hit Publish Shorten the distance from prospect to customer with this transformative guide to content strategy. Written for new marketers and seasoned professionals, Master Content Strategy shares a proven approach to revenue-generating content marketing that combines human expertise and AI writing tools for content production.
Georgiana Laudi Forget The Funnel, Co-Founder & Chief Strategist Georgiana Laudi is a product growth advisor, author & speaker who's passionate about helping teams turn customer value into revenue-generating outcomes. While leading marketing for Unbounce, she helped the company grow its revenue by nearly 900%. Since then, Georgiana has worked with SaaS teams like Bitly, Sprout Social, Appcues, SparkToro, Invoice Simple & dbt Labs. She co-authored the
Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue Many SaaS companies struggle with marketing. Teams try everything they can to drive more traffic, leads, and signups. Yet revenue growth remains…lumpy. Slow. Frustratingly inconsistent. If this sounds familiar, the problem isn’t you or your ideas; it’s that you’re guessing at what resonates with your target customers.
Bestselling Authors on the Experience- focused Leaders podcast Thank You For Reading