2 Welc ome to the Bolt brand guidelines These guidelines will instruct you on how 
 to use our brand identity ef fectively, 
 to make all brand c ommunications look 
 and sound their b est. This document will t ake you through 
 1 1 sections: strategy, tone of voic e,
 logo, c olor, typ ography, ar t direction, illustration, ic onography, expressions, c omp onent s, and product which c ome together to make the Bolt brand. Introduction Strategy Tone of Voice Logo Color Typography Ar t Direction Illustration Iconography Expressions Components Motion Contact 2