83 82 Introduction Strategy Tone of Voice Logo Color Typography Illustration Iconography Expressions Components Motion Contact Ar t Direction Electric dynamism Our ar t direction and photography style interpret t he excitement of 
 One-Click Checkout t hrough
 dramatic wide angle lenses, energetic movement and slight surreality in t he form of subject action and colorization. It ’s meant to mimic t he momentum and instantaneity of our product experience in a new and refreshing way.