A moral, risk-taking champion of t he collective, freeing people from t he bonds of current norms and expectations. Still, Bolt shows leadership wit hout being self-righteous and creatively 
 demonstrate our technical prowess to unlock new possibilities. Bolt is a Liberator. 10 Brand archetyp e Our What. How we work to achieve our Mission Introduction Tone of Voice Logo Color Typography Ar t Direction Illustration Iconography Expressions Components Motion Contact Strategy