Our big challenge for bot h
 Merchants and Shoppers Unknown, logged-out visitors. Merchants, Shoppers, 
 Creators, and more. Loyal, logged-in 
 Shoppers. Turn guest shoppers
 into lifetime customers by proving how simple and rewarding it is to be known. Distinct value t he global network 
 and individual merchants will provide 9 Introduction Tone of Voice Logo Color Typography Ar t Direction Illustration Iconography Expressions Components Motion Contact Strategy