19 The impressively effortless checkout Bolt is t he simplest way to shop online: faster, safer, and easier t han checking out as a guest. Forget searching for your wallet or filling out frustrating forms. Bolt makes checkout a breeze. One shopper login to rule them all Your Bolt account is your gateway to a whole new world of retail. Your username and password-free sign on gain you access to One-Click Checkout across hundreds of retailers. Shop where you scroll No more navigating out to anot her website to make a purchase. Bolt lets you buy direct ly from t he content you ’re viewing—social platforms, blogs, etc.—wit hout interrupting your experience. Peace of mind when you pay Wit h Bolt you can shop and rest easy knowing your sensitive information is encr ypted and stored safely. Bolt merchants can complete transactions wit hout direct ly handling your private account details. B2C / Merchant Value Props Introduction Tone of Voice Logo Color Typography Ar t Direction Illustration Iconography Expressions Components Motion Contact Strategy