25 Checkout that lasts a second.
 Loyalty that lasts a lifetime. Checkout faster than
 you can say ‘one-click.’ ToV Principle One Example copy - Shopper S h o c k i n g l y s i m p l e. T h e ve r y ve r y ve r y ve r y 
 s i m p l e c h e c ko u t . Introduction Strategy Logo Color Typography Ar t Direction Illustration Iconography Expressions Components Motion Contact Tone of Voice