Chapter 4 User InterfaCe DesIgn Figure 4-6. User Interface (Visual) development process DXP UI design constitutes of research and strategy of the following process: 1. Structure: Build basic UX structure. The structure is designed in such a way that it can incorporate the digital strategy of the brand. Contents are classified according to the digital strategy of the organization so that they can provide products and services to users of the application. Templates and models are built to understand the needs of digitization. 2. Layout: Select layout on the basis of the UX structure. Once a model and templates are selected or built, you need to check and research the business needs to build wireframes for the application. These wireframes can be built using a predefined layout, and these layouts are reusable basic structures built by considering usability by the user. 3. Interaction: Classify the content on the basis of the digital strategy of the organization. After building the wireframe layout, content is structured in the layout so that it enhances the relevancies of the content. Content is classified in these layouts, which increases the utility of the application. 128