Chapter 3 Design Table 3-1. Digital Platform principle and Strategy Digital Experience Platform Design Principle Digital Platform Strategy 1. t ouch points, for example, • Brand value • selection of touch points. desktop, mobile, tablets, smart • Visual design • Workflow across touch points so that devices like amazon fire stick, • interaction design user gets a seamless experience alexa, etc. across all devices. • User interface 2. Continuous learning and • information • Continuous improvement, which improvement architecture includes usage and implementation • selection of ML algorithms of a chatbot, prediction analysis, time • selection of neural networks series analysis, etc. like rnn, ann, etc. • selection of artificial intelligence (ai) api like tensorflow, pytorch, etc. 3. Data. • information • intuitive data includes pattern • Database Design architecture analysis, data storage strategy, • Database selection that is, choosing nosQL and sQL databases, and designing data scalability approach. 4. integration • interaction design • api ecosystem includes strategy • api gateway to choose microservices approach • esB approach or monolithic services approach, • Microservices or monolithic choosing esB and gateways for api approach integration. • infrastructure • information • Fast delivery infrastructure, which architecture includes platform security scalability and deployment approach. Digital platform strategy, as provided in Table 3-1 helps one to build their own DXP for their organization. Let’s look into mapping of these principles to DXP strategy and design as shown in Figure 3-3. 66