Chapter 3 Design Experience Digital Touchpoints User Interface Integration Platform Continuous Learning And Improvement Data Infrastructure Figure 3-2. DXP DXP key focus areas are platform principles that enhance the following key areas: • Reusability of components • Extensibility of components • Robustness and scalability of platform • Quality focus on performance, security, and availability Digital Platform Strategy Digital platform strategy is to design an ecosystem that gains insight, delivers service faster, and provides consistent experience across all channels. A DXP-based organization has an innate innovation capability. The platform approach helps to provide limitless digital capabilities along with providing a more innovative approach to solving issues related to additional debt and cost such as inventory, staff, billing, and management. Table 3-1 will help you to establish the relationship between DXP design principle and its strategy and platform approach to achieve it. 65