Chapter 3 Design DXP design principle works on creating brand value, using visual design, interaction design, along with information architecture, as shown in Figure 3-1. Four principles for designing a digital experience platform are as follows: • Brand Value: Social platforms help your organization to promote and position your brand to social media channels like Facebook, Instagram, LinkedIn, etc. Social platforms have fast gained adoption, considering there is a strong social incentive to use them. When people are utilizing an application to reach out to you, then you should build social networks. For that, you need to choose a solution that incorporates microblogging, social networking, dynamic profiles, and automated activity feeds. You need to decide on many factors on which social software solutions will be integrated with DXP. You can integrate wiki for information sharing, Facebook authentication, and social feed APIs to integrate user social interaction with DXP that will further enhance the user experience so that one can interact with your brand across every digital touch point. • Interaction Design: Interaction design is design where one defines the structure and behavior of interactive systems. DXP user interface (UI) design helps you to create an interface design in such a way that makes the state of the underlying system easy to use and understand. User behavior is carefully examined, which ensures smooth navigational and application usability design along with seamless workflow across all channels and touch points. • Visual Design: DXP’s focus on visual helps you to build an elegant and jazzy UI using the latest Material CSS Design approach. This principle ensures the proper usage of imagery, color, typography, and form to enhance usability and improve the user experience. • Information architecture: DXP enables you to use information architecture (IA) to get insight from every customer interaction on every touch point such as desktop applications, Internet of things (IoT) devices, interactive voice response (IVR), and mobile applications into a single customer view. The IA principle is to ensure that data analytics and continuous learning and improvement approaches will help you understand the data generated through 62