CHAPTER 3 Design After going through the DXP requirements in Chapter 2, we will now look into designing and building a Digital Experience Platform in detail. As the world moves toward a modern digital economy, the use of DXP is meant to provide an ecosystem for product and service innovations, in addition to providing a space for the organization’s activities. Building an Experience Platform We will look at the design of the following layers in detail throughout this chapter. • Presentation layer • Business layer • Integration layer • Data layer • Middleware layer We will also look into integration of the following cutting-edge digital technology. • Social and collaboration design • IoT integration design • Blockchain design • AI automation design • Big data and NoSQL design • Enterprise search engine design • Augmented reality design • Recent trends in DevOps © Shailesh Kumar Shivakumar, Sourabhh Sethii 2019 61 S. K. Shivakumar and S. Sethii, Building Digital Experience Platforms, https://doi.org/10.1007/978-1-4842-4303-9_3