Chapter 10 transforming LegaCy Banking appLiCations to Banking experienCe pLatforms /ŶƚĞŐƌĂƚĞĚ h/ ŽŶƚĞŶƚ D^ &ƌĂŵĞǁŽƌŬ DĂŶĂŐĞŵĞŶƚ KƵƚŽĨďŽdž /ŶƚĞŐƌĂƚĞĚ >ĞĂŶh/ ŶĂůLJƚŝĐƐ ^ŽĐŝĂůΘ ŝŐŝƚĂů ^ĞĂƌĐŚ džƉĞƌŝĞŶĐĞ ĐŽůůĂďŽƌĂƚŝŽŶ WůĂƚĨŽƌŵ /ŶͲďƵŝůƚƐŽĐŝĂů /ŶͲďƵŝůƚ Θ ^ĞĂƌĐŚ ŽůůĂďŽƌĂƚŝŽŶ ŶĂůLJƚŝĐƐ ŽŵŵĞƌĐĞ /ŶďƵŝůƚƌƵůĞƐ ĞŶŐŝŶĞ 7UDGLWLRQDO:HEWHFKQRORJ\(FR6\VWHP ';33ODWIRUP Figure 10-5. Technology transformation As depicted in Figure 10-5, traditional web technologies need to be integrated with various systems such as CMS, search, commerce, workflow, and campaign to create various needed capabilities. However, a DXP provides all the needed capabilities in an integrated way to provide a seamless experience to the end user and provide 360-degree insights to the business. The impact of migration from traditional web technologies on user experience, customer insights, and business agility is elaborated in Figure 10-6. 277