Chapter 10 transforming LegaCy Banking appLiCations to Banking experienCe pLatforms customer insights (offering products that a customer is most likely to buy). Campaign administrators should monitor campaign responses and effectiveness and use the information to fine tune the campaign strategy. The content management module provides various features to manage and deliver content. These include features for authoring content, editing content, tagging content, and such. Other content-related functions such as workflow management, taxonomy management, metadata management, content translation, document management, digital asset, and media management are part of this module. The data management module provides centralized management of account data, product data, transaction data, customer data, and payments data in a centralized repository. Normally, banking systems need to interface with various systems such as CMS, search, credit score services, CRM, social media, reporting systems, BPM (for business process management), Blockchain systems, enterprise web applications, e-mail, SMS gateway, catalog systems, data warehouse systems, and such. Security services include enterprise security-related functions such as physical security (perimeter security), SSO, authentication and authorization, biometric authentication, user provisioning, certificate management, standards compliance, and credential store. We discussed this as part of Figure 10-3. Open platform features include functionality that extends and evolves the digital applications. This includes services that expose the core platform functionality, such as APIs and a marketplace that hosts various libraries and applications and information sharing modules. Technology Transformation The technology transformation from traditional web technologies to integrated DXPs is depicted in Figure 10-5. 276