Chapter 10 transforming LegaCy Banking appLiCations to Banking experienCe pLatforms Chapter Summary • The main tenets of the banking experience platform are user- centric experience redesign, customer insights gathering, optimized business models, leveraging modern digital technologies and digital open ecosystem. • Core attributes of a digital bank are support for multiple channels, self-learning and continuous improvement, enabling of new integrations, open platform, mobility on the go, and next-gen communication. • The key DXP features that can be used for building the banking experience platform are enterprise integration, robust platform, low customization and high configuration, fitment to bank landscape, functionality, user experience, content management, and security. • The main technology trends in banking are AI, Blockchain, cryptocurrency, APIs and microservices, Gamification, VR and AR, and IoT. • The main business trends in banking are crowd-based P2P lending, digital-first bank, payment banks, digital wallets, and social media banking. • Technical reference architecture for the banking experience platform consists of modules such as lean portal services, presentation services, user experience enhancement services, personalization services and analytic services, search services, social and collaboration services, workflow and orchestration services, campaign, self-learning services and marketing services, data management services and content services, security services, delivery support services, and infrastructure and maintenance services. • Functional reference architecture for the banking platform consists of visualization module, social and collaboration module, administration module, loan module, investment module, core banking services module, business intelligence (BI) and reports module, analytics module, campaign module, content management module, and Data management module. 294