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Chapter 1 IntroduCtIon to dIgItal experIenCe platforms Table 1-4. High-Level Requirements of a Banking Experience Platform Requirement Category for High-Level Requirements Banking XP user experience Customer-centric design, lightweight/lean uI, responsive uI elements, mobile apps, dashboard uI, simple and easy-to-use interfaces, high usability, intuitive information architecture, personalization security authentication, authorization, sso, flexible login methods, multifactor authentication, adaptive authentication, auditing enterprise integration Integration with needed enterprise interfaces such as core banking systems, commerce platforms, erp systems, enterprise services and interfaces, light- weight services user engagement features personalization, profile management, gamification (using gaming concepts such as points, scores, and badges to enhance and encourage user participation), contextual content delivery, social media integration, self-service tools, analytics, collaboration (chat, blog, wiki, forums, document sharing, etc.), dashboard views, profile management, review and rating, alerts/notification, localization and such self-service tools reports, search, calculator (related to loans, policies, etc.), tools (such as risk profiling tool, budget planning tool, need analysis tool), incident management optimized processes Quicker registration, account opening process, bill payment process, funds transfer process analytics Customer behavior insights, navigation patterns, metrics-based tracking, user segmentation, anytime anywhere availability Cloud enabled, platform accessible on all devices and browsers, disaster recovery capabilities Content management Campaigns, web content, promotion content, publishing, content workflows 18

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