Chapter 1 IntroduCtIon to dIgItal experIenCe platforms The sample objectives for a banking XP are shown in Figure 1-4. /ŵƉƌŽǀĞŽŶůŝŶĞƌĞǀĞŶƵĞ /ŵƉƌŽǀĞĐƵƐƚŽŵĞƌƐĂƚŝƐĨĂĐƚŝŽŶ &ĂĐŝůŝƚĂƚĞŐƌŽǁƚŚŽĨĚŝŐŝƚĂůĐŚĂŶŶĞůƐ ƌĞĂƚĞĐŽŵƉĞƚŝƚŝǀĞĂĚǀĂŶƚĂŐĞŝŶ ĚŝŐŝƚĂůƐƉĂĐĞ /ŶƚĞŐƌĂƚĞǁŝƚŚƉĂƌƚŶĞƌƐŝƚĞƐ ƵƐŝŶĞƐƐ ZĞĚƵĐĞƚŝŵĞƚŽŵĂƌŬĞƚ >ŽǁĞƌĐŽƐƚŽĨŵĂŝŶƚĞŶĂŶĐĞ ŽďũĞĐƚŝǀĞƐ džƚĞŶƐŝďůĞĂŶĚƐĐĂůĂďůĞ ZĞĚƵĐĞĚŝŶĐŝĚĞŶƚǀŽůƵŵĞ͕ ƉůĂƚĨŽƌŵ ƚŝĐŬĞƚǀŽůƵŵĞ KƉĞŶƐƚĂŶĚĂƌĚƐ ƵƚŽŵĂƚĞĚŵĂŝŶƚĞŶĂŶĐĞ DŝĐƌŽƐĞƌǀŝĐĞƐďĂƐĞĚƐĞƌǀŝĐĞ WƌŽĚƵĐƚŝǀŝƚLJŝŵƉƌŽǀĞŵĞŶƚ ĂƌĐŚŝƚĞĐƚƵƌĞ ƵƐŝŶĞƐƐƉƌŽĐĞƐƐ >ŽŽƐĞůLJĐŽƵƉůĞĚ ŽƉƚŝŵŝnjĂƚŝŽŶ &ĂƵůƚƚŽůĞƌĂŶƚĂŶĚŚŝŐŚůLJ ĂǀĂŝůĂďůĞ KƉƚŝŵŝnjĞĚƉĞƌĨŽƌŵĂŶĐĞ KƉĞƌĂƚŝŽŶĂů dĞĐŚŶŽůŽŐLJ ŽďũĞĐƚŝǀĞƐ ŽďũĞĐƚŝǀĞƐ Figure 1-4. Key objectives of a banking experience platform Sample reference architecture of a banking XP is given in Figure 1-5. 19