Chapter 3 Design time-series analysis, recommendation, etc. You can design the experience platform by continuous learning of user experience and understanding the intent of your customer, through which you can innovate their services and products. • API ecosystem (integration): The API ecosystem is playing a critical role in creating digital business and a huge digital economy. API helps you to turn a business and organization into a platform. API is game changing while integrating and connecting systems, data, IoT, and algorithms. In the present world, where the economy runs by API ecosystems, for example, Uber used Google API to build a new business platform; while buying a movie ticket online, one uses API to verify a customer’s debit or credit card information. The API ecosystem is playing a vital role in enabling emerging technologies like AI, blockchain, and IoT to connect with each other and build smart applications and devices. • Intuitive data: Data helps you to get insight and recognize patterns, and display reports on the basis of latest trends that are used for predictive analysis, user behavior analytics, and advanced data analytics that extract value from a particular size of data sets. For example, you can use an open-source NoSQL database that gives better performance in storing a huge amount of data and provides analysis and reporting features as well. A DXP is also designed with the consideration of customer experience management (CXM) and customer relationship management (CRM). DXPs get insight about what a customer thinks about a brand, and help an organization to know about their customers. We will get insight about interaction through touch points, further tracking of pages, and UI components, so that the organization is able to track user experience to provide a better experience to the customer. • Fast delivery (infrastructure): Infrastructure depends upon many factors, whether one wants a hassle free and application-focused platform, such as cloud infrastructure or wants their own data centers and virtualized server. Cloud infrastructure provide faster delivery capabilities. The application should be cloud ready, as cloud-based technology will help to grow the infrastructure quickly. 64