Burger King® Brand Identity Guidelines Visual Identity Applying Half-Frame Photography 088 Grid System & Layouts Applying Half-Frame Photography Full-frame photography can be applied above the typography, using the same rules established on the previous page. This is This is a headline This is a subhead, a headline smaller than the headline. This is a subhead, This is body copy, potentially used to provide more smaller than the headline. information into the offer being illustrated. TM & © 2020 Burger King Corporation. All Rights Reserved. Confidential and Proprietary Information of The Burger King Corporation