Burger King® Brand Identity Guidelines Visual Identity Applying Half-Frame Photography 087 Grid System & Layouts Applying Half-Frame Photography When the dimensions of the application permits, edge to edge photography can This is be added. Ensure that the proper margin is still left between the text frame and the photo. a headline This is a subhead, smaller than the headline. This is body copy, potentially used to provide more information into the offer being illustrated. TM & © 2020 Burger King Corporation. All Rights Reserved. Confidential and Proprietary Information of The Burger King Corporation